As a veteran of the food industry, Echalé!'s founder was ready to launch his own venture, in the middle of covid nonetheless, - one pop up at a time. With a nod to surf culture and an entrepreneurial spirit, we created a solid brand identity and then deconstructed it; kind of like their amazing Latin inspired dishes.
We’re excited to report that since its inception, Echalé! has commanded a small but mighty cult following.