CREATIVE DIRECTION / COPYWRITING / SCRIPTWRITING / PRODUCT PHOTOGRAPHY / UX & WEB DESIGN
Lumineux Oral Essentials is a certified non-toxic, scientifically developed oral care line. The company was founded by dentist Dr. Middahi after years of observing oral diseases in his patients, no matter the products used. 15 years and 50 independent studies went into formulating Lumineux, proving its effectiveness.
We were posed with a unique challenge, how do you convey complex scientific information quickly, simply and effectively? While asking consumers to question long-held beliefs about oral care? All while appealing to Lumineux’s core consumer, millennial women?
The answer was a beautifully designed e-commerce website with clear messaging and bold bright photography. We wanted the company to look credible, scientific, and vibrant. Throughout the site exist tiers of information based on how much or how little the audience wants to learn about the ingredients and science behind Lumineux.