Yandy

IN-HOUSE SR. CREATIVE DIRECTOR / BRANDING / MAREKTING / SOCIAL MEDIA STRATEGY

Plaboy purchased Yandy.com, a lingerie marketplace, in 2019. I was brought on by Playboy in 2021 to rebrand Yandy and to lead the creative department. We created a new brand strategy that modernized Yandy's dated aesthetic, in turn reaching a much broader audience.