DAT-OL_41-11479_BLACK_2_EDS_Yandy-2022EVERGREEN

Yandy

IN-HOUSE SR. CREATIVE DIRECTOR / BRANDING / MAREKTING / SOCIAL MEDIA STRATEGY

Plaboy purchased Yandy.com, a lingerie marketplace, in 2019. I was brought on by Playboy in 2021 to rebrand Yandy and to lead the creative department. We created a new brand strategy that modernized Yandy's dated aesthetic, in turn reaching a much broader audience.

YandyxPlayboy_4.19.22-93

Old aesthetic and site

screencapture-web-archive-org-web-20210915063006-https-www-yandy-com-2024-01-04-12_11_26

Primary Logo

yandylogo

Secondary Mark

yandy_logos
yandy_bag_tag_mockup

Typography Guide

Type-Styles-2 2

Campaign Photo Creative Direction

new-photo-direction-3

Ecomm Photo Creative Direction

Ecomm-direction

360° Holiday Campaign / Homepage Redesign

yandy_instagram
yandy_macbook
yandy_instagram.png

Additional Holiday Campaign Homepages

Mobile

11-07-2022-Homepage-Mobile – NEW

Desktop

11-14-2022-Homepage-Desktop-Yandy-Playboy-lingerie-NEW

Mobile

11-14-2022-Homepage-Mobile – NEW

Desktop

11-14-2022-Homepage-Desktop-Yandy-Playboy-lingerie-NEW-1

Site Holiday Shop Landing page

The-Holiday-Shop-1

Holiday Email Marketing

2022-Ultra-Sexy-Lingerie-naughty
2022-Ultra-Sexy-Lingerie
2022-Holiday-Gift-Guide_-Most-Loved
11-01-2022-EMAIL (1)
2022 – Email – 60% off sale_ Teddies
11-22-2022-Crotchless Lingerie
2022-The-Yandy-Holiday-Style-Guide
2022-Ultra-Sexy-Lingerie
2022-Dress-Guide_-NYE-Lookbook
2022- Crotchless Lingerie

LOS ANGELES // SANTA FE
EMAIL: DEMETRA@DEMETRAMAZRIA.COM
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 © DEMETRA MAZRIA 2021