Yandy
IN-HOUSE SR. CREATIVE DIRECTOR / BRANDING / MAREKTING / SOCIAL MEDIA STRATEGY
Plaboy purchased Yandy.com, a lingerie marketplace, in 2019. I was brought on by Playboy in 2021 to rebrand Yandy and to lead the creative department. We created a new brand strategy that modernized Yandy's dated aesthetic, in turn reaching a much broader audience.
Primary Logo
Secondary Mark
Typography Guide
Campaign Photo Creative Direction
Ecomm Photo Creative Direction
360° Holiday Campaign / Homepage Redesign
Additional Holiday Campaign Homepages
Mobile
Desktop
Mobile
Desktop
Site Holiday Shop Landing page
Holiday Email Marketing
