DAT-OL_41-11479_BLACK_2_EDS_Yandy-2022EVERGREEN

Yandy

IN-HOUSE SR. CREATIVE DIRECTOR / BRANDING / MAREKTING / SOCIAL MEDIA STRATEGY

Plaboy purchased Yandy.com, a lingerie marketplace, in 2019. I was brought on by Playboy in 2021 to rebrand Yandy and to lead the creative department. We created a new brand strategy that modernized Yandy's dated aesthetic, in turn reaching a much broader audience.

Old site and aesthetic

screencapture-web-archive-org-web-20211128043720-https-www-yandy-com-2023-04-10-10_02_47

Primary Logo

yandylogo-1

Secondary Mark

yandy_logos-1
yandy_bag_tag_mockup-1

Typography Guide

Type-Styles-2
Type-Styles-2
Type-Styles-2
Type-Styles-2-2

Campaign Photo Creative Direction

new-photo-direction-3-5

Ecomm Photo Creative Direction

Ecomm-direction

360° Holiday Campaign / Homepage Redesign

yandy_instagram-2
yandy_macbook-1
yandy_instagram

Holiday Email Marketing

11-01-2022-EMAIL
2022-Ultra-Sexy-Lingerie-2
2022-Ultra-Sexy-Lingerie-1-1
2022-Crotchless-Lingerie
2022-Holiday-Gift-Guide_-Most-Loved-2

Site Holiday Shop

The-Holiday-Shop

LOS ANGELES // SANTA FE
EMAIL: DEMETRA@DEMETRAMAZRIA.COM
INSTAGRAM: @DEMETRAMAZRIA
LINKEDIN: /DEMETRAMAZRIA

 © DEMETRA MAZRIA 2021