Over her 18-year career, she's adeptly led remote, in-house and on-set teams, streamlining project operations while driving substantial revenue growth and recognition. Specializing in comprehensive creative direction, hands-on design, and branding, Demetra's professional experience spans fashion, home, beauty, wellness, and non-profit sectors. With a strong background in graphic design, Demetra brings a digital-first, consumer-centric approach to shaping brand identities. Her versatile expertise encompasses brand development, 360° campaigns, content creation, creative strategy, digital design, and interactive experiences. She's passionate about mentorship, collaboration and fostering cross-departmental communcation.